For e-commerce companies, there is no metric more important than the checkout process conversion rate. This is the page that brings in your actual revenue. Even a miniscule increase of 1% in conversion rate can add thousands of dollars in real money to your business.
Checkout process conversion rate is even more important for another reason: shopping cart abandonment. According to Baynard Institute, the average shopping cart abandonment rate for e-commerce stores hovers around 68.63% (as at January 2016). This means that 7 out of 10 people leave your site after committing to the purchase process.More