Growth Hacking Growing Pains

Startups don't struggle to build their product, they struggle to build an audience and acquire new customers. Enter the marketer...

So what is growth hacking and why is it crucial to scaling your company? We ask the expert.More

Jon Brody, CEO of Ladder, a growth marketing agency, says “The problem [with growth hacking] is that people have too much data and are making fewer good decisions because they’re so data-driven.”
Where do most Growth Hackers fall short in your experience?
“There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker
It is easy to push changes to products that affect so many, but a Growth Manager that doesn’t pick the right problem or isn’t aware of its second order outcomes are wasteful.
So if growth managing is about picking the right problems to solve, are these Sales, Product or Marketing problems?
It depends on what type of business and stage you’re at. At the earliest stage, there is no difference between these roles. Actions are prioritized based on growth potential and level of effort to the business.