Blockchain + Location = Smart Space

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How is blockchain creating a new "smart space" for retailers to engage their customers and products?

Let’s start by discussing the crazy fast-paced change in how retailers connect with their customers and products. It was only two decades ago that the store was at the center of any chart now it is only a location along the consumer path to purchase. The product or service often doesn’t even touch the store.
Is blockchain and a distributed ledger the next evolution in the way we interact with customers and products?
Evolution is the keyword in my opinion, if for example i look back to my childhood, not to give my age away but shopping was all “bricks and mortar”, the next step in the “evolution” was direct catalogue order, which then leads us past the dotcom boom surpassing e-commerce that leads us directly to how “evolving” has led us directly to m-commerce which is the growing consumer purchasing decision making decider. Blockchain based solutions in both the consumers trust of purchase and from the retaillers perspective when it comes to actually marketing your product, we talk about “evolution” social media connected with mobile technology and the “umpteenth” of choices that are available, by decentralising and cutting out the middle men provides the consumer “purchasing confidence” in their buyer journey which in itself is a evolution
A “block.com” address for a business that allows for local access (peer to peer) to tokens representing discounts/rewards at retailers who are participating in a sidechain ecosystem is coming.. The best AI will determine which ecosystem replaces the current www structure...
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Let’s look at the evolution of how we connect to our customers based on interface, logic and data. We have moved from desktop to IoT.
What does this mean to a retailer’s business?
IoT data processed by AI will give insights into seasonal spending among other things... just talked with a an Econ PHD who visited Walmart HQ recently and found they are losing about 2 billion a year in overstocked merchandise because they aren’t tracking trends and stocking to meet consumer need. With blockchain connecting to data flow from IoT, you can have automated ordering to fill consumer demand based on location-specific data.
Maybe Walmart should not be called out by name..
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Data is exploding. Global Location-based Services Market to Grow at a CAGR of 40% Through 2021, Reports Technavio: growing to $96 billion by 2021. This is because an increasing number of mobile and internet of things (IoT) devices will drive location-based advertising and services more easily for consumers.
Does the blockchain help manage and protect (GDPR) the data relationship with our customers?
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What tangible benefits a brand or retailer can expect from implementing or partner on a blockchain or Distributed Ledger Technology (DLT) solution?
How we at GEON are working our partners is by providing them a blockchain based platform that will not only appeal to the “millenial tech savy consumer” that wants to transact on the blockchain but also from the retaillers point of view by adding into the mix for example “AR” the retailler would in sense modify and gamify the consumers journey either to their stores or specific products
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Why should a brand or retailer put one toe in the water in 2019? And crucially, why blockchain vs. a good old centralized data base solution?
With the increasing momentum that the awareness of blockchain is creating companies in my opinion should start to find out first hand what this “hype” is all about, remember blockchain is not a out of the box ready solution, until you test and find the best success case for your business module or specific marketing action. and by using companies like GEON or other gate opening company will of course allow you to find out what works best for you before jumping in the deep end
Solutions are coming that will be the equivalent of the Panama Canal for blockchain implementation. I can give a brief overview of an example. Also, there are more options for white label solutions from exchanges to reward token structures.
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Please give me some examples of who has embraced a blockchain-based solution to drive advertising, marketing and engagement? Why?
NASGO is an interesting project launching that has multiple sidechains that can engage in peer-to-peer trading of tokens that drive engagement with their brand... an app that hosts the exchange as well as facilitating social media worldwide on the blockchain is in pre-launch... I’m sure many more are in the works as well.
De beers is also a good example, they have embraced Blockchain in a ethical fashion, consumers can see the origins of where the “stone/diamond” was mined so that the consumer can be sure and have peice of mind that there was no illegal/exploitation of who and where their diamond came from
Meet Everledger, a London-based blockchain technology firm and the first company to secure a wine’s provenance via blockchain. After making its mark fighting counterfeiting in the diamond industry, Everledger made the jump to wine, and has partnered with renowned wine fraud specialist Maureen Downey (who played an important role in the Rudy Kurniawan investigation) to create the Chai Wine Vault.
VeChain is another project putting wine on the blockchain... Trust is key to sales...
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With companies such as www.verse.io and www.foam.space are we entering into a new SPACIAL WEB? Are we moving from domains to creating new standards aka “smart space”? Will we see new spacial domain registration soon?
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