The ship seems to have sailed and how we are only in the business of optimizing our strategies to our guests. Are there new consumer patterns at check out that we need to design for?
Enrique Gomez Alonso, Chief Customer Officer, Zurich Spain says that “In a new market environment, where businesses are suffering critical changes, some of the key ones are linked to new consumer patterns.”
What are the new patterns? What is the customer journey check out map?