Building Your Story Brand

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Ellie Rubin is a best-selling business author, television journalist and international speaker. She has 30 years experience in digital and traditional "story selling" and over the last 10 years has established herself as a leading content strategist in Silicon Valley.

Humans are naturally drawn to language that tells a story, even in the traditionally dry world of science journal writing. Is this because we enjoy the aesthetics of a story, or can it actually help us consolidate information better?
Great question. The crucial element of storytelling is the interaction between the storyteller and those listening, watching - regardless of what the topic may be. It is why people still want to attend conferences, participate in exclusive workshops and events - because the actual act of being in a room with someone who has a story that will engage, teach, inspire, motivate is the most powerful form of knowledge transfer.
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What advice do you give Silicon Valley CEOs that are struggling to build their personal or corporate brands?
Every company - in Silicon Valley, or elsewhere - needs to build a brand narrative that reflects values and beliefs while simultaneously building, enhancing and evolving their product or service offering. But these are two completely complimentary yet separate brand building campaigns that work best by applying different tools, different channels and have different success metrics. Starting point is company brand narrative. Begin with the question: Why should someone want to hear our company story?
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